Swaps Infotech's Web Development Project for
Beyond Career Pathways

Beyond Career Pathways, based in Anand, Gujarat, provides comprehensive consultancy services including visa consultancy for students, PR, visitors, and work permits, foreign language courses (IELTS, PTE, Duolingo, and TOEFL), and study abroad services for the USA, Canada, Australia, UK, and New Zealand. The goal was to develop an engaging and user-friendly website to showcase these services effectively, reaching a global audience and attracting more students and clients.

Project Goals

The main objectives for Beyond Career Pathways were:
  • Enhance digital presence to reach a global audience.
  • Increase student and client inquiries.
  • Showcase their diverse services effectively.

Challenges Faced

  1. Global Reach: The need for a platform that could cater to a diverse, international audience with multi-language support and culturally inclusive content.
  2. User Engagement: Creating an interactive and informative website to keep potential clients engaged and encourage inquiries.
  3. SEO Optimization: Ensuring the website was optimized for search engines to enhance visibility and attract organic traffic.
  4. Data Integration: Integrating a secure MySQL database to manage client and student information efficiently.

Solutions Provided

Swaps Infotech, founded by Mr. Swapnil Thakkar in Anand, Gujarat, took on the challenge to deliver a comprehensive solution through their services in web design, web development, and social media marketing. Here’s how we achieved the project goals:

Design and Development:

  • Website Creation: Developed a visually appealing and easy-to-navigate website using the WordPress framework.
  • Multi-Language Support: Integrated multi-language support to cater to a global audience.
  • Interactive Elements: Included inquiry forms, chat support, and testimonial sections to enhance user engagement.

Content Strategy:

  • Culturally Inclusive Content: Crafted informative and engaging content tailored to international students and clients.
  • SEO Best Practices: Implemented SEO strategies to improve search engine rankings and increase organic traffic.

Technical Implementation:

  • WordPress Framework: Utilized WordPress for its flexibility, ease of use, and robust community support.
  • MySQL Database: Set up a secure MySQL database to manage client and student data efficiently.

Performance Optimization:

  • Responsive Design: Ensured the website functions seamlessly across all devices.
  • Thorough Testing: Conducted extensive testing to identify and rectify any issues, ensuring a smooth user experience.

Take a look of Creative Website Design

Results Provided By Swaps Infotech

Despite the tight deadline, the revamped website for Beyond Career Pathways achieved remarkable results:
  1. Increased Traffic: Organic traffic increased by 34% within one month post-launch due to improved SEO.
  2. Enhanced User Engagement: Average session duration increased by 29%, and bounce rate decreased by 20%.
  3. Higher Conversion Rates: The clear call-to-action buttons and accessible service information resulted in a 32% increase in inquiries and service sign-ups.
  4. Positive Feedback: Clients and stakeholders praised the modern design and user-friendly interface, enhancing Raisewings’ professional image.


The successful transformation of Beyond career Pathways online presence demonstrates Swaps Infotech’s ability to deliver high-quality web development and digital marketing services under tight deadlines. By focusing on modern design, user experience, and SEO optimization, we helped Beyond Career Pathways attract more clients and effectively showcase their services. Our efficient and collaborative approach ensured the new website not only met but exceeded the client’s expectations, setting them up for continued success in the competitive field of overseas education and visa consultancy.

Some of Concertful Web Design

Features We Provide