Charutar Hospital Website Development By Swaps Infotech

Swaps Infotech's Web Development Project for
Charutar Hospital

Charutar Hospital (Plastic Surgery & Laser Treatment Center), based in Anand, Gujarat hire Swaps Infotech to create a dynamic, user-friendly digital presence. Led by Dr. Samir Rawal and Dr. Sapna Rawal, the hospital sought a robust online platform to showcase their expertise, enhance patient engagement, and improve visibility in a competitive healthcare market. This case study highlights how our services, including web design and development, graphics design, SEO, and social media marketing, helped achieve these objectives.

The Challenges :

Outdated Website: The existing website lacked modern design elements, responsiveness, and user engagement features.
Limited Visibility: The hospital struggled to rank for relevant keywords like “plastic surgery in Anand” and “laser treatment center in Gujarat.”
No Social Media Strategy: There was minimal online interaction with potential patients, leading to missed opportunities.
Brand Representation: The hospital’s brand identity was not effectively communicated through graphics and content.

Our Approach at Swaps Infotech

1. Website Redesign and Development

Created a fully dynamic website that is responsive and easy to navigate.
Focused on a clean, professional design to enhance user experience.
Integrated a patient inquiry form and contact options for seamless communication.

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2. Graphics Designing

Designed high-quality visuals to highlight services like plastic surgery and laser treatments.
Incorporated appealing banners, infographics, and call-to-action elements to engage visitors.

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3. SEO Optimization

Conducted keyword research to identify search terms such as “best plastic surgeon in Anand” and “laser treatment Gujarat.”
Optimized on-page elements, including meta tags, headers, and image alt texts.
Built high-quality backlinks and created blog content to drive organic traffic.

Explore our SEO services to boost your website rankings. 4. Social Media Marketing

Developed a content calendar with posts highlighting services, patient success stories, and health tips.
Ran targeted ad campaigns to increase reach and patient inquiries.
Engaged with followers through polls, Q&A sessions, and testimonials.

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